Web Business Partner

Experienced Web Business Partner with a strong background in managing digital projects, product microsites, and large-scale marketing campaigns. Proven ability to lead cross-functional teams, drive measurable results, and ensure seamless project execution within budget. Skilled at optimizing digital experiences to align with business objectives and engage customers effectively.

Position Overview

As Web Business Partner, I led strategic online initiatives, including managing high-impact digital projects, executing successful marketing campaigns, and overseeing the distribution of sales tools. My role involved collaborating with internal teams, external agencies, and stakeholders to ensure the successful delivery of marketing content and web projects for a diverse portfolio. I effectively managed budgets ranging from $65K to $350K, helping to drive measurable results and ensure alignment with overall business objectives.

Key Responsibilities

Strategic Marketing and Campaign Execution

Launched a dedicated microsite to support a major product launch, overseeing all aspects of content, design, and functionality to engage consumers effectively.
Reconciled a $2.5M advertising budget, measuring campaign success through clicks, conversions, and audience engagement.
Managed the deployment of a guided-selling tool version across consumer electronics stores and e-commerce platforms, enhancing the sales process.

Website Launch Management and Project Oversight

Led the planning and execution of online projects, including the launch of product microsites and major site updates, ensuring timely delivery and technical performance.
Collaborated with cross-functional teams, including product, marketing, and senior management, to define website goals and objectives, ensuring alignment with business strategies.

Cross-Functional Collaboration and Stakeholder Engagement

Acted as the primary liaison between marketing, product teams, and senior management, facilitating smooth communication and decision-making across departments.
Managed external relationships with digital agencies and vendors to implement web projects and online marketing campaigns, ensuring high-quality execution and project delivery.

Project and Budget Management

Oversaw the full project lifecycle from initial concept through post-launch evaluation, ensuring the timely and on-budget delivery of web and marketing assets.
Managed budgets for campaigns ranging from $65K to $350K, ensuring cost efficiency and alignment with business goals while tracking performance metrics.

responsibilities

Marketing, Campaign Development, and Execution

Led creative and production teams in planning campaigns, including media selection, timing, placement, and budget forecasting to maximize impact.
– Collaborated with internal teams and external partners to execute marketing strategies from concept to launch.
Managed client and partner relationships, ensuring smooth communication and alignment with business goals.

objectives

Position Overview

As Director of Digital Marketing and Production, managed a high volume of digital projects, marketing campaigns, and cross-functional initiatives. Delivered strategic outcomes through hands-on collaboration with internal teams, external vendors, and stakeholders. Oversaw creative production and website launches for a dynamic portfolio, driving measurable impact and alignment with business objectives.

Key Responsibilities

Strategic Marketing and Campaign Execution

Researched and implemented innovative marketing tools, identifying optimal platforms to meet client objectives.
Led creative and production teams in developing multi-channel campaigns, managing media vehicle selection, campaign timing, placement, and budget forecasting.
Created marketing strategies aligned with business goals, ensuring smooth execution across internal departments and external agencies.
Drove measurable engagement by planning promotional initiatives integrated across digital and traditional channels.

Website Launch Management and Production Oversight

Planned and executed 90+ website launches annually, collaborating with artist management, internal departments, and external design agencies.
Developed production plans for new site launches, redesigns, and major releases, ensuring timely delivery and technical performance.
Managed daily website updates, quality assurance, and backend performance to maintain operational excellence.
Launched affinity-marketing campaigns, building online communities to engage audiences with artist activities.

Cross-Functional Collaboration and Vendor Coordination

Partnered with Promotions, Marketing, Publicity, and Artist Management teams to align efforts across campaigns.
Coordinated online promotions with external affiliates and business partners, ensuring broad reach and strategic alignment.
Negotiated with media vendors to secure competitive ad placements and maintain budget compliance.
Collaborated with external agencies to execute large-scale campaigns, ensuring seamless communication and project delivery.

Marketing Optimization and Campaign Diversity

Implemented diverse marketing strategies including email blasts, contests, live chats, online PR, content sharing, strategic alliances, and SEO initiatives.
Identified process inefficiencies and developed solutions to streamline workflows and improve overall campaign outcomes.
Managed multiple projects simultaneously, aligning all activities with cohesive messaging and brand objectives.

Budget Management and Operational Leadership

Managed complex campaign budgets, ensuring efficient resource allocation while meeting financial goals.
Adapted strategies and workflows to respond to evolving business and client needs, ensuring consistent project momentum.
Fostered cross-departmental collaboration, aligning marketing efforts with overall company objectives and long-term goals.

Qualifications and Skills

Expertise in digital marketing strategies, project management, and campaign execution.
Proficient in website management, production planning, and multi-channel campaign development.
Strong collaboration skills, with experience managing partnerships and negotiating with media vendors.
Skilled in optimizing processes and workflows to improve performance and outcomes.

### **Technical Expertise and Coding**
– Developed, maintained, and optimized websites using HTML, CSS, JavaScript, PHP, and Flash.
– Managed hosting infrastructure, migrating sites to dedicated servers to improve performance and reliability.
– Leveraged content management systems to streamline workflows and improve site functionality.

### **Project Management and Process Optimization**
– Managed multiple projects simultaneously, ensuring alignment with budgets and business goals.
– Identified inefficiencies across workflows and implemented solutions to improve processes and outcomes.
– Fostered collaboration across departments to meet deadlines and sustain project momentum.

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This version uses past-tense verbs, keeps the structure aligned with job description headers, and reflects the hands-on nature of your experience. Feel free to edit or add any specific tools or outcomes to further personalize it.

Strategy + execution

Strategy and Execution We implemented a phased approach to ensure smooth development and adoption: Phase 1 – Discovery and Planning Conducted stakeholder meetings to understand NEON’s needs and values Identified key challenges in communication, onboarding, and employee engagement Phase 2 – Design and Development Built a user-friendly HR hub using intuitive navigation and clear information architecture Created interactive onboarding modules to ensure a seamless employee experience Developed templates for professional email signatures Phase 3 – Testing and Feedback Tested the platform with a pilot group of employees and gathered feedback Made adjustments based on user input for better usability and clarity Phase 4 – Launch and Rollout Rolled out the platform organization-wide with a guided launch plan Conducted training sessions to familiarize employees with the new tools

impact & next steps

Employee Satisfaction: Early feedback showed increased satisfaction with onboarding and HR accessibility.
Continuous Improvement: Future updates will include expanding the training catalog and introducing a rewards program for employee achievements.