Position Overview

As Director of Digital Marketing and Production, managed a high volume of digital projects, marketing campaigns, and cross-functional initiatives. Delivered strategic outcomes through hands-on collaboration with internal teams, external vendors, and stakeholders. Oversaw creative production and website launches for a dynamic portfolio, driving measurable impact and alignment with business objectives.

Key Responsibilities

Strategic Marketing and Campaign Execution

• Researched and implemented innovative marketing tools, identifying optimal platforms to meet client objectives.
• Led creative and production teams in developing multi-channel campaigns, managing media vehicle selection, campaign timing, placement, and budget forecasting.
• Created marketing strategies aligned with business goals, ensuring smooth execution across internal departments and external agencies.
• Drove measurable engagement by planning promotional initiatives integrated across digital and traditional channels.

Website Launch Management and Production Oversight

• Planned and executed 90+ website launches annually, collaborating with artist management, internal departments, and external design agencies.
• Developed production plans for new site launches, redesigns, and major releases, ensuring timely delivery and technical performance.
• Managed daily website updates, quality assurance, and backend performance to maintain operational excellence.
• Launched affinity-marketing campaigns, building online communities to engage audiences with artist activities.

Cross-Functional Collaboration and Vendor Coordination

• Partnered with Promotions, Marketing, Publicity, and Artist Management teams to align efforts across campaigns.
• Coordinated online promotions with external affiliates and business partners, ensuring broad reach and strategic alignment.
• Negotiated with media vendors to secure competitive ad placements and maintain budget compliance.
• Collaborated with external agencies to execute large-scale campaigns, ensuring seamless communication and project delivery.

Marketing Optimization and Campaign Diversity

• Implemented diverse marketing strategies including email blasts, contests, live chats, online PR, content sharing, strategic alliances, and SEO initiatives.
• Identified process inefficiencies and developed solutions to streamline workflows and improve overall campaign outcomes.
• Managed multiple projects simultaneously, aligning all activities with cohesive messaging and brand objectives.

Budget Management and Operational Leadership

• Managed complex campaign budgets, ensuring efficient resource allocation while meeting financial goals.
• Adapted strategies and workflows to respond to evolving business and client needs, ensuring consistent project momentum.
• Fostered cross-departmental collaboration, aligning marketing efforts with overall company objectives and long-term goals.

Qualifications and Skills

• Expertise in digital marketing strategies, project management, and campaign execution.
• Proficient in website management, production planning, and multi-channel campaign development.
• Strong collaboration skills, with experience managing partnerships and negotiating with media vendors.
• Skilled in optimizing processes and workflows to improve performance and outcomes.

### **Technical Expertise and Coding**
– Developed, maintained, and optimized websites using HTML, CSS, JavaScript, PHP, and Flash.
– Managed hosting infrastructure, migrating sites to dedicated servers to improve performance and reliability.
– Leveraged content management systems to streamline workflows and improve site functionality.

### **Project Management and Process Optimization**
– Managed multiple projects simultaneously, ensuring alignment with budgets and business goals.
– Identified inefficiencies across workflows and implemented solutions to improve processes and outcomes.
– Fostered collaboration across departments to meet deadlines and sustain project momentum.

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This version uses past-tense verbs, keeps the structure aligned with job description headers, and reflects the hands-on nature of your experience. Feel free to edit or add any specific tools or outcomes to further personalize it.