Director, Digital Marketing + Production
- Sony Music Entertainment
- New York, NY
- Jun 2007 – Dec 2008
Music Was Changing Fast
The music world was turning upside down. People were buying fewer CDs and downloading more music online. Sony Music had a big problem:
- 90+ artists needed websites to connect with fans
- Old marketing methods weren't working anymore
- Different teams weren't working well together
- Tight budgets but big expectations for results
The Bottom Line: Sony Music needed someone who could handle lots of projects at once and help their artists succeed online.
Built a Digital Marketing System
I treated each artist like running their own small business online:
- Planned and launched new websites throughout the year
- Updated content daily to keep fans interested
- Fixed problems quickly when websites had issues
- Worked with designers to make sites look amazing
Real Impact: Every artist got a professional website that fans actually wanted to visit.
Instead of guessing what fans wanted, I used data to make smart choices:
- Email campaigns that fans actually opened and read
- Online contests that got people excited about new albums
- Live chat sessions where fans could talk directly to artists
- Social media strategy before most companies knew what that meant
- Real Impact: More fans engaged with artists, which meant more album sales.
I worked with shared services across different departments to improve how teams collaborated:
Real Impact: Projects finished faster and with better results.
- Helped marketing team stay aligned with website team activities
- Coordinated between artist managers and promotion team
- Made sure everyone understood the big picture and their role
Real Impact: Projects finished faster and with better results.
I treated Sony’s money like my own:
- Negotiated better deals with website designers and ad companies
- Tracked every dollar to make sure we got good value
- Found ways to do more with the same amount of money
Real Impact: Sony got better results while spending less money.
Built Websites That Actually Worked
- Coded websites using HTML, CSS, JavaScript, and PHP
- Made sites load fast so fans didn't get frustrated and leave
- Fixed technical problems before fans even noticed them
- Moved websites to better servers for improved performance
smart project management
- Handled multiple projects without missing deadlines
- Created checklists and systems so nothing got forgotten
- Found and fixed problems in how work was getting done
Why This Matters
- I can handle complex technical work while keeping everything organized and on schedule.
- What Sony Music Got
- Faster project completion through better teamwork
- 90+ successful website launches every year
- More fan engagement across all marketing channels
- Better budget efficiency without cutting quality
- Stronger relationships with outside vendors and partners
- What This Means for Other Companies
- I can manage large-scale projects without losing quality
- I know how to make teams work better together
- I understand both the creative and technical sides of digital marketing
- I can adapt quickly when industries or technology change
