About
The Process That Actually Works
The best digital experiences don’t announce themselves, they just work. Lucia Goode has spent two decades partnering with organizations to create those seamless moments where technology disappears and people can focus on what they’re actually trying to accomplish.
Making Digital Spaces
More Human, One Project at a Time
Most people think digital experience design is about making things look pretty. Lucia Goode knows it’s about making technology actually work for humans, and she’s spent two decades proving that when you get this right, everything else follows.
“Every digital experience is a conversation with the audience,” Lucia explains, “but communication only exists when understanding is present.” This isn’t just philosophy—it’s how she approaches every project. When you work with Lucia, expect to be challenged on assumptions you didn’t even know you had. She’ll ask the questions that make you uncomfortable: Why do your users really behave this way? What are they trying to accomplish that your current system prevents?
– Lucia Goode
Born with a gift for spotting treasure where others see trouble, Lucia learned early that the best solutions come from seeing systems differently. That moment of clarity came during the dial-up era, when colleagues grumbled about “wasting time online” while she was already orchestrating magic—booking Atlanta venues and coordinating Vegas launch parties from her computer. She saw potential where others saw frustration, a pattern that defines her approach today.
“I bring the fullness of my being to every project I lead,” she says, and clients feel it immediately. Lucia’s a bit quirky, tends to speak quickly when excited about an idea, and is refreshingly direct about what’s working and what isn’t. She doesn’t just design interfaces—she diagnoses the underlying systems that create user friction and business inefficiency.
Her career across film, music, advertising, technology, education, and enterprise blockchain wasn’t random wandering—it was pattern recognition training. “Each industry taught me something new about what moves people,” she explains. “Now I get to use all of it.” When you work with Lucia, you’re not just getting a designer; you’re getting someone who understands motivation across contexts and can spot the psychological drivers others miss.
But here’s what makes Lucia different: she’s obsessed with efficiency at a systems level. “Efficiency is my playground,” she laughs. While crafting your user experience, she’s simultaneously identifying the repetitive setup work that drains your team’s creative energy. Her passion for automation, AI, and Web3 isn’t just personal interest—it’s about streamlining your processes so you can focus on what you do best.
“I bring the fullness of my being to every project I lead”
– Lucia Goode
“I love website development, but I’m growing restless with the repetitive parts,” she admits. “Graphics need to happen before development, timelines overlap, everyone’s waiting for someone else’s piece to be ready. What if we could streamline all that interconnected setup work and let people focus on what they’re actually brilliant at?”
This is classic Lucia—seeing the system behind the system, then reimagining how it could work smarter. When you engage her for digital experience design, you get someone who’s thinking three steps ahead: How will this scale? What processes can be automated? How can we eliminate the busywork that kills creativity?
Expect a partner who challenges you to think bigger while helping you execute smarter. Someone who understands that technology is useless unless it’s easy to use and offers a satisfactory experience holistically. And someone who’s committed to liberating your team from repetitive work so they can do what they do best—create experiences that actually matter.
Because ultimately, that’s what digital experience design is: creating moments where technology disappears and humans feel empowered, satisfied, and genuinely helped. Lucia doesn’t just design these moments—she builds the systems that make them sustainable.
Lucia Goode
” Life is what happens when you’re busy making other plans. “
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