mythik camps
Mythik Camps offer summer camp programs where adventure and imagination converge through the boundless realms of the real-life Camp Half-Blood, Camp Jupiter, Daring Girls, and Camp Mythik. Each summer camp program offer a unique adventure.
- e-commerce
- Feb 2025
- mythikcamps.com
Project
Overview
Partnered with Mythik Camps to redesign their Shopify store with the goal of enhancing user experience and aligning the store’s design with the brand’s mythology-inspired theme. The primary focus was on streamlining navigation, customizing the visual elements, and optimizing the homepage to create a cohesive and engaging shopping experience.
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Interactive UX Design: Quizzes, Maps, and StorytellingExperience Engineering
Every interaction felt consequential — each click advanced the epic story, not just shared information.
Quiz development benefits:
Personalized pathways tailored to each user
Increased engagement through story-driven choices
Actionable insights into user behavior
Built dynamic flows with:
Strategic embed integrations
Custom header compositions with opacity layering
Motion-triggered content reveals
Results: Year-Round Engagement and Community Connection
The content architecture was strategically divided into Discovery, Engagement, and Commitment to guide users through a narrative arc that mirrors a hero’s journey, enhancing emotional investment and retention.
Solution: Strategic Content Flow Design
Discovery Phase: Quizzes as gateways (Demigod Type, Personality Test) → personalized identity insights that hooked both new and returning users.
Engagement Phase: Interactive storytelling (Monster Maps, Hometown explorations) → users became active participants in the mythology.
Commitment Phase: Hands-on activities (Forge Projects, Mytho Game) → extended the narrative into the real world, deepening connections.
Key Design Choice: Each section amplified the last (quiz results → hometown exploration → forge projects), creating a seamless progression where every interaction mattered.
Impact: Purposeful Hero’s Journey, positioning users as protagonists in their own epic adventure while strengthening camp connections and boosting retention.
Revamp Navigation: Redesigning the navigation to create a smoother user experience by aligning it with best practices.
Menu & Footer Customization: Organizing the store’s content intuitively, creating clearer categories, and adding useful links like policies, social media, and contact information.
Theme Customization: Updating the design elements (colors, typography, layout) to better reflect the brand’s mythology-inspired aesthetic.
Homepage Optimization: Designing a visually captivating hero section, featuring key product collections, and ensuring smooth interaction across all devices.
Comprehensive Testing: Ensuring the new design is fully responsive, optimized for mobile, and functions seamlessly across different browsers.
Content Flow & Hero’s Journey: Engaging Users Year-RoundPage Architecture
Just like the best movie trailers, I designed the opening to establish scope and stakes immediately. The victory celebration sets the tone – it’s that moment in the trailer when you glimpse the hero’s world and realize you’re part of something epic. From there, every element reinforces the ‘Main Character’ user experience: mythology reveals destiny, and community unites legends. Users don’t just explore – they step into the role of the hero in their own story.
Opening Hook: Designed like a movie trailer—scope and stakes established instantly.
Victory Celebration: Immersive first moment that makes users feel the epic scale of the world.
Main Character UX:
Mythology → reveals destiny
Community → unites legends
Users → step into their own heroic role
This is where I built the identity exploration tools that feel like cinematic character reveals. When users discover they’re “a child of Athena,” it’s designed to hit with the same impact as a movie moment where the hero discovers their true power.
The community tools and continued adventure sections serve as the trailer’s big finale—that moment that makes you NEED to see what happens next.
Streamlined Navigation: The new menu structure, including a dedicated Camp Essentials section and clear categories for clothing, accessories, and camp gear, has made it easier for customers to find what they’re looking for.
Enhanced User Experience: With a visually appealing homepage and optimized design elements, customers are now greeted with a more immersive and engaging shopping experience that mirrors the brand’s mythology-inspired atmosphere.
Mobile Responsiveness: The website is fully optimized for mobile users, ensuring that all features and content display properly on smaller screens.
Seamless Transition to Live Store: The transition from staging to live was smooth, ensuring minimal downtime for Mythik Camps and uninterrupted customer access.
